Central San Diego

About

Central San Diego County encompasses most of the city of San Diego, as well as Point Loma and Coronado. San Diego is well-known for its breweries, celebrity chef restaurants, cultural offerings, events, nightlife, and of course, the beaches. Though most of the inhabitants are transplants, it is a requisite for newcomers to embody the mellow, SoCal attitude. The weather is amazing with steady, mild temperatures, a cool ocean breeze, and seemingly endless days of sunshine.

This area is also a huge tourist draw and it is easy to see why! There are countless things to do and see including the famous San Diego Zoo, Balboa Park (with several museums and galleries), the historic Gaslamp District, Point Loma’s tide pools, the Cabrillo National Monument, and La Jolla Shores. San Diego is home to two professional sports teams, the San Diego Chargers (NFL) and the San Diego Padres (MLB). A plethora of outdoor recreation activities are also at your fingertips, and the weather is so amenable you have no excuse to be indoors!

There are several base housing options scattered throughout Central San Diego, but there is typically a wait list because of the high demand. The cost of living is higher than average, and housing is uber-expensive. When you add up the extraordinarily high utility fees and taxes, you can be priced out of a home fast.

Neighbors

Young professionals, students, and military (singles and couples without kids) flock to this area for the big city buzz. The city is rich in culture, ethnically diverse, and you’re likely to hear multiple languages spoken, especially if you reside near one of the many ethnic enclaves. There are “true-born” locals to be found, but the area is highly transient, and transplants hail from far and wide. One thing to note about this area?—you will have a LOT of neighbors. The population is incredibly dense and housing is compact.

Neighborhood Feel

San Diego is a city made up of “villages” each with their own distinct personality, but no matter the neighborhood, you will still feel the laid-back California attitude. The glorious weather entices residents to be outdoors, promoting sociable neighborhoods. Areas closer to the city center will be busier and more hectic, while outlying villages like La Jolla and Coronado are extremely tight-knit and community focused.

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Neighborhood Location

Neighborhood Info

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Coronado

Coronado is a sought after place to put down some temporary roots (or permanent ones if you’re lucky). Its name comes from the Spanish word for “the crowned one” and is embodied by the sparkling beaches with gold-flecked sand. It is referred to as an island but is in fact connected to the mainland at Imperial Beach via a narrow causeway. There is a palpable “island life” vibe evident in everything from the laid-back beach lifestyle to the eclectic, bungalow-style homes.The locals are hospitable and “Nado” has a classic, small-town feel. Gentle surf and wide beaches create delightful playgrounds, and there are several fantastic parks to amuse the little ones.

The island is home to Naval Air Station North Island (NASNI) and the Naval Amphibious Base (NAB). Because of this, you will be surrounded by your military kin. Coronado is also a hotspot for retirees, and tourists are present year round.

 

Home Size in Coronado

Most military families will find themselves in one of the smaller bungalows (around 1,000 square feet) or guest homes of larger estates. Space is such a hot commodity that we’ve heard of people repurposing garages and spare rooms into bedrooms. There are also plenty of million-dollar mansions if that suits your budget! Besides the historic mansions and the Hotel Del Coronado, a lot of the homes on the island date back to the 1950s. Many of those homes are now being bulldozed to make room for new homes. You won’t find any high-rise apartment or condo buildings on the island due to height restrictions on buildings.

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Home Prices in Coronado

The median home value for single family homes in Coronado is $1.89 million according to the Zillow Home Value Index. Home Values are forecasted to increase by 3% in the coming year. According to Zillow’s Rental Index, the median rental rate for single-family homes in Coronado is $7,204.

The housing market on Coronado is competitive and the homes are pricey. The SEAL community occupies a lot of the houses on the island, which tend to change hands primarily by “word-of-mouth.”

Don’t forget to research HOA fees, Mello-Roos tax (if applicable), and utility costs when determining your budget for renting or buying. These items add up quickly and can tack on hundreds of dollars per month to your base rent or mortgage. 

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Schools in Coronado

The public schools in Coronado are in Coronado Unified School District. One of the highest rated schools is Coronado Middle School, which has a rating of 10 according to GreatSchools.org. As a whole, the Coronado Unified School District’s rating is 10.

There are many specialty programs in the Coronado Unified School District: Science, Technology, Arts, Engineering, Math pathways (STEAM); Coronado School of the Arts (CoSA); and Navy Junior Reserve Officer Training Corps (NJROTC), to name a few. Crown Preschool is operated by the Coronado Unified School District and is available to children ages 3 and 4 years old for a fee.

CUSD is a very military-friendly school district with an active School Liaison Office and there are many programs for military students, as well as for their parents!

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Downtown

San Diego has a lively downtown replete with world-class dining, community events, trendy gastropubs, and tasting rooms showcasing the region’s many wineries. Also referred to as Center City, downtown is walkable and the vintage trolley can get you to destinations just out of walking distance. The historic Gaslamp District is a cultural gem with theaters, galleries, symphony halls, concert venues, and museums. The nightlife here is sophisticated with rooftop bars and posh nightclubs. Singles and couples without children typically flock to downtown or one of its many offshoot neighborhoods to be in the center of it all.

 

Home Size in Downtown

Living downtown is like living in most other urban cities. You’re most definitely sacrificing space to be in the middle of all the action. Condos, lofts, apartments and penthouses contained in modern highrises are the norm. The sizes of the units range from around 800 to 1,800 square feet, and they are very pricey.

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Home Prices in Downtown

The median home value for properties in Downtown San Diego is $568,000 according to the Zillow Home Value Index. Keep in mind, the average cost per square foot is around $554 and the average home size is around 800 square feet. Home Values are forecasted to increase by 1.3% in the coming year. According to Zillow’s Rental Index, the median rental rate for homes in San Diego Metro is $2,547.

Don’t forget to research HOA fees, Mello-Roos tax (if applicable), and utility costs when determining your budget for renting or buying. These items add up quickly and can tack on hundreds of dollars per month to your base rent or mortgage.

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Schools in Downtown

Public schools in Downtown San Diego are in San Diego Unified School District. One of the best schools is Correia Middle School, which is rated 9 according to Greatschools.org. Overall, San Diego Unified School District’s rating is 4.

San Diego Unified is the second largest district in California. The student population is richly diverse, representing 15-plus ethnic groups and more than 60 languages and dialects. SDU offers a Transitional Kindergarten program. The district is implementing a multi-year plan to transition all district schools to a single traditional academic calendar replacing the current system that includes 39 year-round schools. Lessening the disruption felt by military families when moving was one of the reasons stated for the change.

San Diego Unified offers students the option to attend specialized magnet schools. Some of the unique programs include STEAM (Science, Technology, Engineering, Arts & Mathematics), STEM (Science, Technology, Engineering & Mathematics), Music Conservatory, Communications & Multimedia, International Baccalaureate, Language Immersion, Visual & Performing Arts, Athletics and Micro Society.

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Hillcrest

Hillcrest is another Uptown San Diego gem located close to Naval Base San Diego (32nd Street) that draws young singles by the droves. It’s renowned as being San Diego’s vibrant LGBT central hub, with blocks and blocks of entertainment, shopping, restaurants, bars, and coffee houses. Hillcrest is walkable and you’ll find patio dining at every locally owned cafe you pass. Farmer’s markets, Whole Foods, and Trader Joe’s are your grocers, and the shopping is eclectic and colorful. This is a lively neighborhood with parades, concerts, and festivals that keep the party going. Hillcrest is a little more urban, with fewer parks and green space than other neighborhoods.

 

Home Size in Hillcrest

Hillcrest has a mix of apartments and bungalows near the business district. Townhomes are also popular. The average home size in North Park is 800 to 1,600 square feet.

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Home Prices in Hillcrest

The median home value for single family homes in Hillcrest is $678,000 according to the Zillow Home Value Index. Home Values are forecasted to increase by 1.3% in the coming year. According to Zillow’s Rental Index, the median rental rate for homes in Hillcrest is $2,475. The ZRI for Hillcrest is for all rentals, including smaller apartments and very large homes. There isn’t enough data available to narrow down the median rate for single-family homes.

Don’t forget to research HOA fees, Mello-Roos tax (if applicable), and utility costs when determining your budget for renting or buying. These items add up quickly and can tack on hundreds of dollars per month to your base rent or mortgage. 

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Schools in Hillcrest

Public schools in Hillcrest are part of San Diego Unified School District. One of the best schools is Florence Elementary School, which is rated 6 according to Greatschools.org. Overall, San Diego Unified School District’s rating is 4.

San Diego Unified is the second largest district in California. The student population is richly diverse, representing 15-plus ethnic groups and more than 60 languages and dialects. SDU offers a Transitional Kindergarten program. The district is implementing a multi-year plan to transition all district schools to a single traditional academic calendar replacing the current system that includes 39 year-round schools. Lessening the disruption felt by military families when moving was one of the reasons stated for the change.

San Diego Unified offers students the option to attend specialized magnet schools. Some of the unique programs include STEAM (Science, Technology, Engineering, Arts & Mathematics), STEM (Science, Technology, Engineering & Mathematics), Music Conservatory, Communications & Multimedia, International Baccalaureate, Language Immersion, Visual & Performing Arts, Athletics and Micro Society. North Park schools are a part of High School Cluster #2.

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La Jolla

La Jolla is considered one of the most popular beach towns in America. Pronounced “la hoya,” this jewel of California boasts a dramatic coastline, a quaint village lifestyle, gentle surf, and stunning beaches. The shopping is trendy and affluent—think gluten-free gourmet cupcakeries and locally-owned, designer boutiques. This picturesque oceanside town is surrounded by water on three sides and has some of the most expensive homes in the area. The vibe is upscale casual—we didn’t even know that was a thing! Museums, a play house, and the renowned Torrey Pines Golf Course and Lodge are veritable playgrounds for the rich and famous. Though pricey, it is a phenomenal place to consider for retirement!

 

Home Size in La Jolla

Homes in La Jolla are large and mansions are common. The average square footage is around 3,000. Your best bet for something “affordable” by military BAH standards would be to look for a guest house rental.

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Home Prices in La Jolla

The median home value single family homes in La Jolla is $2.03 million according to the Zillow Home Value Index. Home Values are forecasted to increase by 2.1% in the coming year. According to Zillow’s Rental Index, the median rental rate in La Jolla. is $6,331. The ZRI for La Jolla is for all rentals, including smaller apartments and very large homes. There isn’t enough data available to narrow down the median rate for single-family homes.

Don’t forget to research HOA fees, Mello-Roos tax (if applicable), and utility costs when determining your budget for renting or buying. These items add up quickly and can tack on hundreds of dollars per month to your base rent or mortgage.

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Schools in La Jolla

The public schools in La Jolla are part of San Diego Unified School District. One of the highest rated schools is Bird Rock Elementary School, with a rating of 10, according to GreatSchools.org. Overall, San Diego Unified School District’s rating is 4.

San Diego Unified is the second largest district in California. The student population is richly diverse, representing 15-plus ethnic groups and more than 60 languages and dialects. SDU offers a Transitional Kindergarten program. The district is implementing a multi-year plan to transition all district schools to a single traditional academic calendar replacing the current system that includes 39 year-round schools. Lessening the disruption felt by military families when moving was one of the reasons stated for the change.

San Diego Unified offers students the option to attend specialized magnet schools. Some of the unique programs include STEAM (Science, Technology, Engineering, Arts & Mathematics), STEM (Science, Technology, Engineering & Mathematics), Music Conservatory, Communications & Multimedia, International Baccalaureate, Language Immersion, Visual & Performing Arts, Athletics and Micro Society. La Jolla schools are a part of High School Cluster #1.

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North Park

If you want to be close to downtown and enjoy the trendiest of shops and restaurants, then North Park should be on your short list. It is a vibrant, young, and walkable community with craft breweries on every corner, art galleries, live theater, and farm-to-table restaurants. Balboa Park is a short bike ride away and so are the numerous events and festivals hosted in this urban refuge. Young singles flock to the area, and the married couples that reside here are typically living on two incomes. The Uptown neighborhoods of North Park and Hillcrest are ideal if you’ll be commuting to Naval Base San Diego (32nd Street). It is centrally located in San Diego and traveling to downtown, or the beaches, is easy. It’s also very convenient to hop on Interstate 805 (“the 805” north/south) or Interstate 8 (“the 8” east/west).

 

Home Size in North Park

A lot of the housing inventory in North Park consists of smaller condos and apartments (800 to 1,800 square feet). As with most urban downtown areas, parking is going to be tricky and you should figure a parking space or garage pass in with the rest of your housing expenses.

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Home Prices in North Park

The median home value for single family homes in North Park is $657,000 according to the Zillow Home Value Index. Home Values are forecasted to increase by 1.3% in the coming year. According to Zillow’s Rental Index, the median rental rate for homes in North Park is $2,473. The ZRI for North Park is for all rentals, including smaller apartments and very large homes. There isn’t enough data available to narrow down the median rate for single-family homes.

Don’t forget to research HOA fees, Mello-Roos tax (if applicable), and utility costs when determining your budget for renting or buying. These items add up quickly and can tack on hundreds of dollars per month to your base rent or mortgage.

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Schools in North Park

The public schools in North Park are in San Diego Unified School District. One of the best schools is McKinley Elementary School, which is rated 8 according to Greatschools.org. Overall, San Diego Unified School District’s rating is 4.

San Diego Unified is the second largest district in California. The student population is richly diverse, representing 15-plus ethnic groups and more than 60 languages and dialects. SDU offers a Transitional Kindergarten program. The district is implementing a multi-year plan to transition all district schools to a single traditional academic calendar replacing the current system that includes 39 year-round schools. Lessening the disruption felt by military families when moving was one of the reasons stated for the change.

San Diego Unified offers students the option to attend specialized magnet schools. Some of the unique programs include STEAM (Science, Technology, Engineering, Arts & Mathematics), STEM (Science, Technology, Engineering & Mathematics), Music Conservatory, Communications & Multimedia, International Baccalaureate, Language Immersion, Visual & Performing Arts, Athletics and Micro Society.

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Point Loma

The Point Loma peninsula wraps around Coronado and guards the entrance to the San Diego Bay. Rocky beaches meet the Pacific Ocean swells on the west, while the “Bay Side” provides a refuge for yachts, sportfishing boats, and marine life. Military families love Point Loma for its history, trendy shopping, and family-friendly neighborhoods. There is also a privatized base housing community located here, so you’ll be right at home amongst your military kin. Developers converted an old naval base into Liberty Station, a quirky “urban village” with hotels, shopping, restaurants, a movie theater, and a waterfront park. Tide-pooling, whale watching, and sport fishing are all popular pastimes in Point Loma. They’re also huge tourist draws, so consider yourself warned!

 

Home Size in Point Loma

As with most of the coastal communities, anything over 2,000 square feet will run you into the millions. There are plenty of small beach cottages to choose from, as well as two-story Spanish style homes.

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Home Prices in Point Loma

The median home value for single family homes in Point Loma is $833,000 according to the Zillow Home Value Index. Home Values are forecasted to increase by 1.6% in the coming year. According to Zillow’s Rental Index, the median rental rate for homes in Point Loma. is $2,605. The ZRI for Point Loma is for all rentals, including smaller apartments and very large homes. There isn’t enough data available to narrow down the median rate for single-family homes.

Don’t forget to research HOA fees, Mello-Roos tax (if applicable), and utility costs when determining your budget for renting or buying. These items add up quickly and can tack on hundreds of dollars per month to your base rent or mortgage.

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Schools in Point Loma

Public schools in Point Loma Heights are part of San Diego Unified School District. One of the best schools is Silver Gate Elementary School, which is rated 10, according to GreatSchools.org. Overall, San Diego Unified School District’s rating is 4.

San Diego Unified is the second largest district in California. The student population is richly diverse, representing 15-plus ethnic groups and more than 60 languages and dialects. SDU offers a Transitional Kindergarten program. The district is implementing a multi-year plan to transition all district schools to a single traditional academic calendar, replacing the current system that includes 39 year-round schools. Lessening the disruption felt by military families when moving was one of the reasons stated for the change.

San Diego Unified offers students the option to attend specialized magnet schools. Point Loma schools are a part of High School Cluster #2.

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Points of Interest

Coronado Island

Coronado Ferry Landing

Cabrillo National Monument and Lighthouse

Tide pooling in Point Loma

Torrey Pines State Natural Reserve

Torrey Pines Golf Course and Lodge

La Jolla Shores and Caves

Historic Gaslamp District

Balboa Park

Seaport Village

San Diego Zoo

SeaWorld San Diego

Mission Basilica San Diego de Alcala

Birch Aquarium at Scripps

Big Plus

Central San Diego is in the middle of it all. Most of the area’s best attractions are located downtown and people visit from far and wide.

This area is very convenient to most of the military bases in San Diego (6 of the 9 we cover).

Coronado is just over the bridge; or a quick trip on the ferry.

A lot of the neighborhoods are walkable and have every amenity you could possibly need within their borders. Gourmet grocers, farmers’ markets, locally owned boutiques and restaurants, and community events are all close at hand.  

Some of the Central San Diego areas are far enough away from the coast to not “suffer” the May Gray and June Gloom. The fog burns off by the time it reaches this area, but residents still benefit from the ocean breezes.

You are very close to the beach and nightlife, making it a young servicemember’s dream.

Things to Consider

Like any big city, you’ll be paying a premium for space here. Personal “elbow room” and green space is scarce, but the parks and public spaces more than make up for it! If you feel claustrophobic in urban, city environments, you may want to rethink living in City Center.

This is a very densely populated area and the traffic can crawl. Parking is also hard to come by, so you’ll likely need to pay for a space. Not having a car is an option, but the public transit isn’t quite to the level of some East Coast metropolitan areas.

Families we spoke to stated that they focused their search on other areas (East County, North County Inland) because of Central San Diego’s small home sizes, the high cost of living, and lower rated schools.

How’s the Market?

The real estate market in San Diego is very competitive and homes move quickly. Cash offers above asking price are not unheard of so don’t be surprised if you get outbid. Having an experienced AgentHero is of tremendous value in this aggressive market!

If you’re interested in renting, don’t feel like you are limited to renting sight-unseen. Our Scouts can help you out with a Facetime walk through, neighborhood “recon,” or by taking extra photos of the property you’re interested in. Like any urban city, you’ll find pockets of neglect that may get glossed over on real estate listings.  

Plan on seeing price tags of $600K to $800K for a small studio or two-bedroom loft downtown, around $650 to $1M for townhomes in places like Hillcrest and North Park, and between $1M to $2M in Point Loma and Coronado. Rentals run the gamut from $2,500 to $7,500 per month.

School Scoop

PCS’ing to the San Diego area means parents have a lot of choices when it comes to picking a new school for their kids. We recommend checking out the subareas above to get a better idea of available education models.

We also recommend checking out our locale page to learn more about education models in San Diego.

Highlighted Areas

La Jolla – La Jolla Heights, La Jolla Shores

Point Loma – Sea Colony, Point Loma Heights

Coronado – Coronado Village

North Park – Pacific Ridge,

Hillcrest – Mission Hills, Marston Hills

Downtown – CityFront Terrace, Pinnacle